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Roman Tirone joins the show to talk about how Virtual Human Studio's ZED.Run is pioneering the future of breathing NFT's in the form of horses that can be bought, sold, bred, and raced on the Ethereum blockchain. As Head of Partnerships for VHS, an NFT project studio exploring the boundaries of entertainment by experimenting in emerging tech in gaming, art, sport, and digital collectables, Roman spearheads the outreach and activation of sponsors looking to be early adopters in the crypto space. Ever thought about owning a horse? Now you can! Listen in to learn more and be sure to visit https://zed.run/ if you're up for the challenge. || @RomanTirone || The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo '21 (@TDeBernardo33), and Ben Walsh '21, with Cameron Morris '21 (@CameronM0rr1s) managing social media efforts.