Episode 106: Creating Unforgettable Experiences

Tom are joined is joined by Laura Mignott for a conversation on experential marketing and event management. Laura Mignott is the CEO of DFlash, a New York-based event marketing & production company and creator/host of the highly rated Reset Podcast, powered by Bose. DFlash is a fast paced, brand experience agency that combines cutting-edge digital strategy and experiential marketing, to tell stories for brands big and small. In the last six years, DFlash, has catered to some of the world’s largest brands like Bose, Netflix, Samsung & Visa as well as  numerous successful startups creating custom events and activations. Laura is a creative storyteller, with a strategic mindset and relentless hustle. As a constant student of history, she holds a BA from NYU and MBA from Keller Graduate School of Management. 

Laura talks about how her company's unique approach to event marketing, how she networked for five days a week for two years, her succesful podcast Reset and much much more!

You can follow Laura on Twitter @lmigno

The Facts

The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports Our presenters are Joe Favorito (@Joefav) and Tom Richardson