Episode 71: Creating a new Basketball Association

Michael Wranovics joins Joe and Tom this week for a conversation on starting a new sports league. Michael is the founder and CEO of 3Ball a new professional 3x3 Basketball Association. Before that Michael was the VP of Content, VP of Business Development at Streetspace: network of digital kiosks that featured original short-form content and a walled garden of internet content and services. Michael also directed and produced "Up for Grabs,”  anaward-winning feature documentary on the absurd custody battle over the baseball from Barry Bonds’ 73rd home run; had nationwide theatrical release and additional distribution deals with MLBAM and Spike TV

Michael talks about the genesis of his new league and the challenges and opportunities in the field. With 3x3 Basketball recently being added to the Olympics Michael also talks about the future of the sport and he shares his advice to people entering the sports biz. Be sure to check out 3Ball’s website at http://www.3ball.tv/

The Facts

The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR).