Episode 55: PR for the Santa Cruz Warriors

Gina Antoniello joins Joe this week for a conversation on PR for the NBA Development League. Gina is in her third season with the Golden State Warriors organization as Director of Public and Community Relations for the Development League affiliate, the Santa Cruz Warriors. Prior to the 2016-17 season, Gina also added broadcasting responsibilities to her role, joining the broadcast team full-time on the sidelines after having made several appearances during the 2015-16 season. Prior to joining the Warriors, Gina was the Director of Marketing and PR for Back9Network (now Swing-by-Swing) and part of the executive team that took the digital brand to its launch on DirecTV. Her start in professional sports was with her hometown team, the New Jersey Nets, as a broadcaster. Gina attended Columbia University for her MS of Sports Management.

In this episode, Gina talks about the inner working of the NBA D-League. Gina also talks about how the Development League has grown over the past few years, using the Santa Cruz Warriors as a blueprint. You can find Gina on twitter @ @G_Antoniello

The Facts

The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR).