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Host Joe is flying solo this week, and joining him is former Arizona Cardinal turned entrepreneur Adrian Wilson.
Adrian tells us how he moved from a stellar NFL career into the cut-and-thrust of the retail trade, and his Arizona sneaker store High Point.
He lifts the lid on his parallel career as an NFL scout, and how keeping an eye on the next generation of football talent also informs how he manages his business.
And he reveals his long-term aspiration to be a GM, and how he plans to get there.
Follow @adrian_wilson24 on Twitter and on Instagram
The Facts
The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CUSportsBiz.
Our presenters are Joe Favorito and Tom Richardson.