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Joining The CUSP Show by phone this week is Donna Goldsmith, SVP Consumer Products, Partnership Marketing and International Event Licensing at Tough Mudder, to explain how running 12 miles through mud has become one of the most popular pastimes for thousands of people around the world.
Donna explains her plans for the continued growth of Tough Mudder, especially in the merchandising and licensing space, and reveals what sets the company apart from the competition.
And she reflects on her previous career as an executive at both the NBA and the WWE, lifting the lid on what it's like to work with a boss like Vince McMahon.
The Facts
The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CUSportsBiz.
Our presenters are Joe Favorito and Tom Richardson.
