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Joining Tom and Joe by phone this week is Nick Cutsumpas, who leads the sports vertical for the IBM Watson Ecosystem. Nick tells the story of how a computer made famous by winning Jeopardy is also making waves in the world of sports technology.
Nick gives us the lowdown on how Watson works, from how it processes the complexity of human speech to its capacity to profile an individual's personality by analysing their Twitter usage.
And he shares his view on how the Watson ecosystem could influence individual sports, including scouting and recruiting in college football, and teaching young baseball players how best to swing a bat.
Follow Nick on Twitter @cutsykid3
The Facts
The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CUSportsBiz.
Our presenters are Joe Favorito and Tom Richardson.