Strategic Law Firm Marketing with Bonnie Buol Ruszczyk

“I love that what I do is creative and strategic. I get to work with a variety of different people and firms, and I have some of the most amazing clients around.”

 

Questions and topics covered on this show: 1) Does your firm have a marketing plan? If not, you should. It's like starting on a road trip with no map! 2) How to get the most out of your website investment and why having a good one is vital for your firm? 3) What is content marketing and why it can be a great business development tool for law firms? 4) How can you put it all together, keep it current and still practice law?

 

Bonnie Buol Ruszczyk is the founder and president of BBR Marketing, a firm that provides marketing services and strategy for professional services firms. Their experienced staff understand how to help accountants, attorneys, engineers and other consultants reach their audiences and grow their firms. Bonnie’s 20 years of marketing experience is vast and varied, and has created a woman whose work quality is bested only by her determination to constantly better herself and her craft. Recently named “One to Watch” on Accounting Today’s list of the “Top 100 Most Influential People,” she is an active volunteer with a number of organizations and a regular contributor to a variety of news and industry-specific websites. She's also excited to report that two of her client's websites were chosen on this years list of the top 11 law firm websites by The Lawyerist. Website: www.bbrmarketing.com

 

Sponsor: Chris McCarthy of Northwestern Mutual Life Insurance Company, Milwaukee, WI.