Social Geek Rock Stars: Branding for Franchises

Today we’re talking all things BRANDING for Franchises with our Rock Star panel: Patti Rother, Ingrid Schneider, Brett Larimer. The conversation includes: 

• Trends of humor, fun, and nostalgia helping franchise brands who take themselves too seriously
• Your brand representing your company as being inclusive
• The importance of your franchisees’ perspectives and input on the brand
• Developing your own personal brand and uniting it with your franchise’s brand
• Reassessing the brand and knowing when it’s time to rebrand
• And, what the heck is a brand sprint?
   

Thanks Hughes, Consumer Fusion, Serviceminder, and MFV’s Franchise Expo Houston!