Franchise Spotlight: Dan Gertsacov

“Play chess while your competitors play checkers in revenue management!”

Today’s Franchise Spotlight is on Dan Gertsacov, Chief Commercial Officer at Focus Brands!  Dan discusses how their brands are evolving due to the pandemic and how the investments in digital capabilities have made impact. Dan also shares best practices in demand generation for multiple brands with multiple audiences. And check out the #MixItUp program at Giftcardmix.com. 

Shout-outs today to Maid Right and Pool Scouts!

Thanks to Franchise Payments Network, POLN8, Northeast Color, and Social Joey.