Virtual Attendance to #IFA

On February 10th AK and Deb welcome guest, Greg Pitkoff, Managing Director of GRiP Communications. Greg has been working in the franchise community for nearly 15 years, during which he has helped startups with just a few locations, multi-national companies with thousands of sites and a broad range of companies in between attract prospective franchisees, gain more customers, build and broadcast their brand, recruit, retain and reward employees, and much more. He spent a decade heading up franchise account teams at several New York PR agencies before branching out on his own in 2007 with GRiP Communications. Today the list of franchise companies he has represented tops two dozen, and he continues to add new franchise clients year after year. Greg has been a co-moderator on the former weekly AOL Franchise Chat and on several IFA Convention Roundtables. He has contributed columns on marketing and communications to the IFA's Franchising World magazine, and has consulted with several franchise organizations on taking the plunge into social media both as a means of communicating internally and reaching consumers and other key audiences externally. Tune in to hear how Greg plans to attend IFA this year virtually! Connect with Greg via Twitter @gripcommpr or www.linkedin.com/in/gripcommunicationsllc