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Why are institutions so heavily engaged in NIL deals? In the simplest of terms, Name, Image and Likeness (NIL) is a term that describes the means through which college athletes are allowed to receive financial compensation. NIL refers to the use of an athlete's name, image, and likeness through marketing and promotional endeavors. Is this another way to control this process and shortchange the athletes? Where the in collective come in? Parents if you do not have any of these questions are you truly aware of what your child is stepping into? Join the conversation today by calling in 516.453.9932