Name, Image, & Likeness in High School Sports Parent Perspective

Mikey Williams

‘A Real Disruptor?’

Just as the United States is getting used to the new world order of NIL – name, image, likeness – at universities, high school athletes are gaining attention from major brands. And just like at the college level, a patchwork, state-by-state system is leading to head-scratching inconsistencies and concerns over whether business is working in young athletes’ best interest.

If Williams instead played for a traditional high school affiliated with the North Carolina High School Athletic Association, his current endorsement deals would make him ineligible for competition. The organization forbids athletes to receive awards exceeding $250 per sports season. 

Courtesy of Jon Solomon, Global Sports Matters