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Parents how do our children get drawn into the recruiting process? Is there a common factor we must understand? Have you ever bought a car, especially a used one? If you understand the philosophy behind advertising, sales, and marketing then you are on the right track. Adding a few more components to the process means success for your athlete and the family as a whole. High school and college sports is a complex business if you are trying to take it on without proper guidance. The Parents Coaching Parents Network is here for you and your family to aid you in reaching this success