Broadway Joe Namath -The Worlds First Action Figure- A MEGO Toy Story

Take some time this week to remember your original happy hour: Saturday mornings as a kid, waking up at dawn, jumping on the couch with a bowl of chocolate cereal, turning on the ‘toons, tuning out the outside world, and working your way into a sugar hangover before noon. This week, we tell the story of the worlds first action figure with NFL Hall of Fame legend and cultural icon, “Broadway” Joe Namath and the “Father of the Modern Action Figure” Marty Abrams of MEGO Toys.

Joe Namath may be the greatest pop-culture crossover of all time. He was a Super Bowl MVP, a movie and television star, a talk show host, a fashionista, a product spokesmen and friends with the pop-culture elites. Marty Abrams may be the most important influence in action figures as the creator of the “Worlds Greatest Super Heroes”, celebrity licensing and Micronauts a toylike with connections to the Transformers.

Marke and Johnny Heck captured this exclusive two-on-two interview in the halls of SDCC 2018 as the dynamic duo of “Joe and Marty” prepare for their SDCC panel to celebrate the return of MEGO action figures to the retail shelves and a second chance to own your childhood as popular MEGO action figures including Action Jackson, The Fonz, I Dream of Jeannie, Jimmy Hendrix, Dracula, WonderWoman are reissued and new characters are introduced into the MEGO family like Harley Quinn, the bar patrons of Cheers and Freddy Krueger.

Join in studio hosts, Grim Shea, Marke and Jimmy The Gent this Super Bowl weekend to talk to two champions of play and celebrate The Worlds First Action Figure! No cowls, no superpowers, no capes, no flights and only on special occasions, Beautymist pantyhose tights.