Women and Franchising

Several years ago, I was inspired to conduct a study on women in franchising based on my interview with Gigi Butler.  The study was titled, “Women Entrepreneurs and the Influence of Gender on Successful Franchising".  The study was published in the Global Journal of Entrepreneurship.  This study explores the influence of gender on franchise business ownership.  Here is a link to the study. 

https://www.igbr.org/wp-content/uploads/2018/09/GJE_Vol_2_No_1_2018.pdf

Today you will hear our interview with Gigi Butler.  Gigi Butler, is the founder of Gigi's Cupcakes. People across the country know Gigi from her appearance on "Undercover Boss" on CBS, and her journey is the American Dream come true. Soon after opening, Gigi's Cupcakes became a Nashville delicacy dessert of choice and now, nine years later, it has expanded across the country...making Gigi's the largest cupcake franchise in the country!