Mastering Sales Objections: Ben Gay III's  6-Step Strategy for Success - Pt 2

Mastering Sales Objections: Ben Gay III's  6-Step Strategy for Success - Pt 2

Today we will open up The Closers Pt 2 to page 53, which features a chapter titled "When You're Hit with a 'Two by Four'." Ben's training approach emphasizes preparation, practice, and strategic setup. This methodology is grounded in the understanding that much of selling is predictable. In this episode, we will begin exploring Ben's six steps, which include his five-step solutions and a sixth step that serves as an emergency escape hatch. You'll learn how to effectively handle 90% of unexpected objections, provided you are selling a worthwhile product or service at a reasonable price to a qualified prospect.

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This episode of The Closers Inner Circle Podcast is sponsored by The Closers, also known as the Sales Bibles by Ben Gay III. These vital resources are crafted to enhance your sales skills and transform your business approach. Whether you're an experienced professional or just starting out, The Closers offers essential insights and strategies to help you reach your goals. The Closers Books