Mel Kaspin Blume author of "Screens, Beans and Quarantine"

Mel Kaspin Blume is the former Head of Copy at Disney Consumer Products where she created
in-depth storytelling copy for products from Disney, Pixar, Lucasfilm and Marvel. Two years
ago, almost to the date, Mel left Disney to start Once Upon a Blume, a one-person branding and
copywriting agency that specializes in the art of storytelling. Mel has written for a range of
companies including Forbes and Condé Nast. She lives in Los Angeles, CA with her husband,
almost 6-year-old daughter and 3-year-old son, where she is constantly video chatting with her
family on the East Coast. Born and raised in East Brunswick, NJ, Mel experienced NYC’s
corporate fashion life after graduating from Rutgers University Business School. She headed out
west in 2006, and after nearly a million jobs, she launched her writing career in 2010 by self-
starting a fashion blog.