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@ 2 M. L. & Mr. Kennedy's Wked Wrap UP, @ 3 Cricket Lee, founder of Fitlogic

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The Mother Love Show

The Mother Love Show

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Mother Love & Mr. Kennedy compare share thoughts on the continued craziness in the WH, terrorist attacks in Spain and more.

Cricket Lee, Fitlogic® Founder & CEO of the Fitlogic® technology that powers Little Black Pant, is betting that 125K women can't be wrong. For years, Cricket has dreamed of clothes that fit the woman. A world where you never have to try on clothes again. With her patented operating system for apparel, Fitlogic®, that now happens 94.8% of the time. Consider that 86% of women cannot find clothes that fit their shape; 55% of women refuse to try on clothes... too much time and effort and it leaves them feeling badly about their bodies, according to the NDP Group.  Fitlogic's® proprietary algorithm has upended the traditional sizing model via an innovative sizing formula that calculates both body shape and size. Call it a fitting approach to fashion. Clothes that actually fit the woman. Talk about proof of concept! 125K women cannot be wrong. Add to that the fact that 50 percent of returns are due to improper fit, according to the Journal of Textiles and Apparel, with annual ecommerce returns in the United States at $10 billion, internationally, $100 billion.

 

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