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The Christine Upchurch Show: Aim High, but keep Plan B in your pocket! with guest John Ryder Ph.D.. We often are programmed to think that only the greatest success matters, nothing else. In reality, every step forward counts toward success and that is how most big achievements are reached. Achieving the most is based on many factors, being prepared, a clear vision of your goal, a well planned strategy, and a Plan B, alternative goals just in case. Discover how to organize your strategies and plan for success along with alternatives that may actually help you reach the ultimate goal.