Mark Schaefer: Influence Marketing & the Tao of Twitter

Howard Lewinter welcomes guest, Mark Schaefer, to the show. Mark is the author of two bestselling books: Return On Influence: The Revolutionary Power Of Klout, Social Selling, And Influence Marketing and The Tao Of Twitter. Mark is a globally recognized marketing innovator, author and speaker. Forbes Magazine lists Mark as one of the worlds "Power 50" social media influencers. Ad Age considers Mark a "Power 150" marketing blogger (definitely check out Mark's marketing blog at www.businessesgrow.com). A career highlight for Mark was studying under Peter Drucker. Today Mark will be talking about both of his books and how we are on the cusp of a marketing revolution.