How to Structure Your Marketing Department: Kristen Pechacek

Welcome to Social Geek Season 12!

Kristen Pechacek, Chief Growth Officer at MassageLuXe and Vice Chair of the IFA’s Marketing and Innovation Committee, is back to kick things off.

Kristen shares ideas on building or restructuring your Marketing Department based on size for emerging, growing, and national brands.

*What roles are critical at each stage?

*How much should be done in-house, versus outsourced to agencies?

*And, is it a good idea to have separate marketing teams for consumer / franchise marketing? (Spoiler: No!)

Thanks to Suttle-Straus, OneUpWeb, AnswerConnect,  and Social Joey.

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