Who Are Buyers and Where Are They Shopping

Deb Evans, President Franchise Foundry and Jack Monson, Global Director of Manalto are joined by Nick Strong, Managing Director of Franchise Intelligence located in the United Kingdom. Nick has over fifteen years of experience in UK and international franchise development. He works with franchisors to help them grow franchisee networks and management service fees by effectively harnessing the power of the internet. Nick says brands should stop thinking they should control the message but how to share the message. Know where your shoppers are and how to sell to them via digital marketing.

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