How Lenny's Sub Shop Builds Awareness via Social Media

Joining us this week is Brent Alvord, President of Lenny’s Sub Shop Brent will share how social media continues to be such an integral part of their company strategy for 2012. If fact, Lenny’s constantly hosts unique contests and giveaways via its social media channels, which is why they have grown to more than 62,000 fans on Facebook.

Lenny’s continually reaches out to their networks to show worth in remaining a fan of the brand by launching referral programs, such as its new Cash Rewards Program that will pay its Substantial Rewards members, Facebook fans, or anyone else for that matter, $10,000 for each referral that decides to open a new shop.

ABOUT LENNY’S SUB SHOPS

Lenny’s Sub Shop features AWESOME half pound subs with premium meats sliced to order and Authentic Philly Cheesesteaks served hot off the grill.  Lenny's commitment to quality and fast, friendly service has helped Lenny's to become one of the most admired sub sandwich chains.  Lenny's Sub Shop continues expanding with great franchise opportunities still available.  Authentic Philly Cheesesteaks & The Deli Fresh Experience™ are why our loyal guests say they prefer a Lenny’s sub hands down to our competition. Why? Lenny's puts back what has been missing in the sub sandwich business - More Food, More Taste, More Personality!® For more information, visitwww.lennys.com.