Review of The Mirror Test

Join BJ and Deb as they discuss their review of Jeffrey Hayzlett's book "The Mirror Test." Hayzlett is the former chief marketing officer for Eastman Kodak. He is a C level executive who discusses marketing and networking in the age of social media. He has appeared on several news and reality tv shows including The Celebrity Apprentice. Hayzlett says there are four social media Es for customer relations: engage, educate, excite, and evangelize. If you are not familiar with Hayzlett search his name on YouTube or visit his Facebook page Jeffrey Hayzlett to learn more before listening to our show or reading The Mirror Test.