TEI 192: Interviewing users & the art of asking the right questions – with Rache

Global Product Management Talk is pleased to bring you the next episode of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode:

Creating products customers love. If you are like most product managers and innovators, that is your motivation to do great work — the work of product management. It is our common thread and a distinguishing characteristic of Everyday Innovators. Every day we are looking for problems we can solve in ways that create more value for customers.

That means we have to understand customers’ problems, what they want to accomplish, what they want to avoid, and how they want to feel. When we are doing our job really well, we know our customers better than they know themselves.

Part of that job is asking customers questions – the right questions that help us discover information that ultimately leads to products they will love. This is an area Rachel Wynn knows a good deal about. She is a product manager and communication expert I met at Rocky Mountain ProductCamp in Denver, Colorado. She joins us to share her guidelines for asking great questions, which are organized into a framework of three areas, which she calls:

• Grace,
• Bias, and
• Pivot.