TEI 124: Business design for product managers

Global Product Management Talk is pleased to bring you the next episode of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode: Product managers and innovators want more influence in an organization so they can better create value for customers. Without influence, we can’t build support for our ideas and convince others to help us. Influence also allows us to be more strategic in our work, which is the same thing executive leaders want from product management. When I share that this podcast and my training helps product managers become product masters, increasing influence is the key factor involved for the product manager. Part of the journey to mastery is thinking more strategically and more in terms of value not only to customers but to the organization as a whole. This means moving from involvement in the design of products to involvement in the design of businesses.

And that is exactly what today’s guest is here to talk with us about — thinking of business design through the lens of product management and innovation. My guest is Jay Peters, Managing Director for PARK USA. PARK is one of the leading experts in the management of design and innovation. They consult, coach and educate on how to maximize the value of design.

Product managers and innovators learn about four areas of Design Value from the interview:

1. More profit,
2. More brand equity,
3. More innovation, and
4. Faster change.