TEI 071: How product managers can conduct Voice of the Customer research

Global Product Management Talk is pleased to bring you episode 071 of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode: This discussion is about Voice of the Customer (VOC). When it comes to VOC experts, there are only a handful of people that match the experience of my guest today, helping hundreds of companies with VOC research and training many more practitioners.

His name is Gerry Katz. He is also the author of several published papers on the topic, a contributor to professional books, guest lecturer at MIT, Harvard, and other top schools.

During the interview, you’ll hear us discuss:

• what VOC is and is not,
• the 4-step approach for using VOC, and
• tips for conducting VOC interviews.