Competitive Intel: David Nixon, Oracle, Sr Director Competitive Intel

David Nixon, Senior Director of Competitive Intelligence at Oracle joins Sean Campbell and Scott Swigart of Cascade Insights

1. How do you handle competitive intelligence efforts when you're dealing with a company that from the perspective of that company's customers, they really buy solutions, they buy ecosystems of products - they don't always really buy a point solution anymore, given the size of customers that a company like Oracle is typically dealling with and  

2. How does CI as a discipline need to evolve in response to that?

3. When you're thinking about a solution, generally 2 competitors don't have exactly the same overlapping offerings - how does that asymmetry impact the analysis?