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Power of Personas For Product Success w/ Eric V. Holtzclaw

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Eric V. Holtzclaw @eholtzclaw Discusses How to Leverage The Qualitative Research Process for Identifying Unique, Evidence-based Personas on the Global Product Management Talk 

"Personas are the foundation of a great user experience and the Global Product Management Talk facilitates an excellent opportunity to discuss how to socialize personas throughout the entire product management process.” 

Background resources: http://bit.ly/I6ZEix 

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