The Power of Passion!

Leah loved Def Leppard in the mid 80s and probably still does. Passion, not interest rates,  compels generational loyalty. Does your audience have enough passion for your brand to ignore other product and service offers, to tell other people about you and to come to your defense when someone is critical of your brand? You could draw a picture of your brand's debit card, but how would you describe the level of passion for your brand among your audience? This is conference qualtiy information without the expense report.