January Jones - Lauren Starr International Best Selling Author

 5 EASY WAYS TO BOOST YOUR BUSINESS’S BOTTOM LINE

1. Get rid of your business cards.

All of them. Ok…you can keep a few. We were all taught that getting business is a numbers game so we should leave our mark everywhere. Shove a business card in everyone’s face. Now, who ever liked that? No one.

2. Focus on Relationshipping 101. 

When you walk into a store, and you’re rushed by the first salesperson who sees you, what’s your first reaction? Mine is often, Whoa, slow down, where’s the fire? 

Slow and easy, right? It’s all about connecting. We do it all the time. We’re girls. We gab, associate, socialize, admire, compliment. We’re subconsciously looking for commonalities between ourselves so we can connect. That’s human nature, to find things in each other that are similar, that we identify with, so we can connect and start a relationship.

3. Build Your Connections.

We like others who are like us, in one way or another. We’ll do business with that same mentality. You have to start from the bottom, as if you are forging a new friendship. A prospective buyer or service-user knows exactly what they want and when they’re ready for it. 

4. Keep it Real. 

Just be yourself. That means talking less, listening more, asking questions (people love talking about themselves) and just being you. No ego, no fake “Ooh, I just love your lipstick”, when you really think it looks hideous. You’re looking for the positive, and you’re being genuine in the process.