Franchise Interviews Meets with Kevin Hsu, Co-founder and CMO of Pokéworks

POKÉWORKS POKE FRANCHISE STORY

Pokéworks is a ground-breaking, healthy fast-casual restaurant concept that began on a rainy day in December of 2015 in a tiny location in Midtown Manhattan.  Today, it has grown into one of the largest and fastest growing poke brands in the nation and one we can proudly say is anchored almost entirely with multi-unit institutional franchisees. 

Pokéworks was born on that quiet Winter day with a trickle of curious New Yorkers that wondered in to experience poke for the first time.  Weeks later, hundreds stood in line outside our tiny restaurant willing to wait 45 minutes or more to build their own poke burrito or bowl.  While more than 700 New Yorkers were enjoying our poke per day, our ground breaking “The ‘Sushi Burrito’ has hit NYC and its amazing” video went viral and received more than 42 million views. 

Media consensus is that Pokéworks’ extraordinary consumer appeal is fueled by the exceptional efficiency, quality and affordability of our healthy chef-driven menu.  Restaurateurs marvel at our easy to execute menu and the simplicity of our kitchens with no hood, no deep frying and no in-ground grease trap requirement.  We are meeting with Kevin Hsu, Co-founder and CMO of Pokéworks.

In Part Two, we play a clip from our popular Great Quotes in Franchising Podcast.