Five Pennies Author Lonnie Helgerson on Franchise Interviews

We are meeting with franchise author, franchise speaker and serial frantrepreneur Lonnie Helgerson.  Lonnie has over 27 years in the franchise industry working with companies such as Super 8 Motels, Ident-A-Kid, and many more.

We will be speaking to Lonnie about his new book "Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits." 

In part 2 of our "Great Quotes in Franchising" podcast, we meet with Lawrence “Doc” Cohen, a veteran of the franchise industry who first franchised Great American Cookies 32 years ago, became the first-ever franchisee inducted into the International Franchise Association’s (IFA) Hall of Fame.