Customer loyalty meets social media on Franchise Interviews

March 17, 2010 - Customer loyalty meets social media -Steve Baxter, founder of Systino and the hot topic during the IFA, on Franchise Interviews. Systino software is the new "customer loyalty meets social media" technology trend that is quickly becoming a way of life for companies with multiple franchises nationally and internationally. Initially developed in 2008 ahead of its time, Systino software was recently the topic of numerous presentations, discussions and general buzz at the 2011 International Franchise Association convention, mostly due to its ability to accurately measure how well a company satisfies its customers, and then utilize the power of social media to do something productive with the feedback. Customer service franchise brands like Jan-Pro, PuroClean, Fetch! Pet Care, PostNet and numerous others have reported that they have retained millions in sales by using the technology. Here are a couple of points on how the technology works and some of the key value adds, including: The ability to identify which of their franchisees are doing a great job with customer service, and which ones may need assistance and training. Because Systino offers incentives to customers who participate, more feedback is attained. These incentives urge people who had a "middle-of-the-road experience" to comment. The software gives franchisors the tools to turn satisfied customers into an actual "digital sales force" to attract new customers