Part 2: Close Up Radio Welcomes Back John McCallum of Prime Time Sports

Portland, OR - According to the official Olympics website, over 11,000 athletes participated in the 2024 Paris event. We all know the road to the Olympics is long and hard, but where does it all begin?

For basketball and American football, it all starts with John McCallum of Prime Time Sports. “We prepare that next generation of athletes for high level of competition, both on the men’s and women’s side,” explains John. “We use our events as a springboard for these elite basketball and football players.”

Prime Time Sports works hard to find the best talent. “We know who’s projected to be of NBA/NFL caliber potential. Players are chosen from a team aspect as well as an individual player aspect,” explains John.

John works with parents worldwide to navigate ever-changing regulations within the sports industry, or lack thereof. “It’s crazy right now in Division 1 College sports,” admits John. “Because NCAA Division 1 sports, specifically football and basketball which we deal with, does not have a lot of regulations, it really comes down to what is allowed. Basically, you can go to college and get paid more than you can by playing in the NFL. And once you start, there’s no going back. Elite athletes are younger and more talented than ever, si we work hard to make sure that everything is in place. We advise parents in many different areas. We have been around long enough and have a lot of knowledge and friends within the industry. We have the contacts for whatever you’re looking for, whatever that is legitimate on both sides – both the athlete and the brand.”

For more information about John McCallum and Prime Time Sports, please visit https://www.primetimepdx.com