Close Up Radio Spotlights Educator and Author William N. Cooke

Williamston, MI - Unabated and unforgiving global competition continues to take its toll on companies and their employees—forcing organizations to rethink their workplace strategies to achieve sustainable competitive advantage. Professor and author William Cooke wants to help companies and their unions build partnerships that optimize long term success for both their organizations and employees. With over 40 years of experience as an educator, consulting with more than 35 different organizations, Professor Cooke recently co-published Negotiating High Performance-Focused Partnerships: The Five Stages of Effective Labor Management Negotiations.

There’s been quite a bit of noise over the last year or so with big negotiations in Hollywood and the auto industry, UPS, and others. And there’s more organizing activity going on now than we’ve seen in years. The Federal Mediation and Conciliation Service requires all organized companies and their unions to notify them of upcoming negotiations.

“Negotiating High Performance-Focused Partnerships, written with John Butler and Thomas Posey, outlines how companies and unions can survive this economy with increasing non-union competition. In a nutshell, it’s about how to negotiate and build partnerships that yield mutual gains, in the form of high performance while sharing those gains with employees when it comes to wages, benefits, and the like,” explains Professor Cooke.

Negotiating High Performance-Focused Partnerships is available on Amazon.

For more information about Professor Cooke, please email cookew@msu.edu