CUTV News Radio spotlights Christopher Coffey

Marina Del Rey, CA – In collaboration with his contemporaries Marshall Goldsmith and Frank Wagner, Coffey is the co-developer of the stakeholder-centered coaching process that allows individuals to not only change their behavior but how they are perceived at the same time. Together, they drive work to other qualified coaches who are willing to adhere to their unique value proposition: they only get paid if the stakeholders decide the client has improved on certain key leadership behaviors.

“As a leadership coach, you have to focus not just on the person you’re coaching, but the people around the person you're coaching,” explains Coffey. “The client is not the person who decides whether they got better. The coach has no vote either on whether the client got better. You pay us only if the individual we're coaching improves on the leadership skills they committed to at the beginning as determined by the pre-selected stakeholders around them.”

There's a lot of coaching out there today. Sometimes it seems anybody can be a coach; all you need is a business card. But no matter how good a coach you may be, you can’t get a person to change their behavior if that person doesn't want to change their behavior and sustain it. That requires courage, discipline and humility.

“If you want to be more effective and recognized and acknowledged by the key people around you, you've got to have the courage to ask for suggestions, you’ve got to have the discipline to create an action plan and the discipline to follow it faithfully, and you’ve got to have the humility to say, ‘As good as I am, I know I can get better,’” says Coffey.

For more information on Christopher Coffey, visit www.christophercoffey.com