CUTV News Radio spotlights Susan Hodgkinson of The Personal Brand Company

Boston, MA – The greatest challenge facing organizations today is too many passengers and not enough drivers. If you want to be employed long term and paid well, you need the mindset of a driver.

Susan Hodgkinson is the founder of the The Personal Brand Company and brought personal branding to the forefront of best business practices. She is a keynote speaker at leadership summits and at Fortune 500 companies nationally and internationally and an executive coach dedicated to developing leaders through the lens of personal branding. Hodgkinson addresses audiences and coaches everyone from CEOs and senior leaders to high-potential employees to develop more effective leadership styles.

Hodgkinson has been developing inspired, results-driven leaders for more than two decades. As the award-winning author of The Leader’s Edge: Using Personal Branding to Drive Performance and Profit, Hodgkinson is a sought-after speaker and workshop facilitator on her highly-acclaimed new keynote for women and men on Gender Balance and Inclusion, as well as her well-known keynote on Leadership Branding.

“Encouraging employees to be everything they can possibly be is the best way to keep organizations healthy and financially robust,” says Hodgkinson. “When smart, dynamic individuals are front and center in an organization, that organization becomes more competitive, more relevant and increasingly viable. As the corporate landscape continues to shift and evolve, it is critical for employees to keep pace with the management and development of their personal brand.”

For more information on The Personal Brand Company, visit http://www.ThePersonalBrandCompany.com