CUTV News Radio spotlights Melissa Charles of Desert Leadership

Tempe, AZ – Human resources is the most important capital any business has; an organization’s greatest asset is its employees. You can have a billion dollar company, but if your people don’t feel valued or enjoy coming to work each day, you don’t have much.

When organizations choose not to invest in their employees’ development they do themselves a great disservice. Coaching, training and mentoring your staff is essential to organizational performance.

Desert Leadership delivers professional development, training and executive coaching services designed to help your company achieve measurable results. Led by founder and CEO Melissa Charles, Desert Leadership specializes in helping current and prospective leaders develop the necessary skills to make them more effective leaders.

“In my experience, people often fail to see the forest for the trees,” says Charles. “We can become so focused on sales, for instance, that we lose sight of the key elements that bring customers to us in the first place. What I’ve found is the problem is usually a problem with leadership.”

According to Charles, a great leader, a Desert Leader, has a vision and can communicate that vision. Indeed, communication is the “Language of Leadership.” Creating an organization in which effective communication is truly valued is more than just a good idea; it’s good business.

“I help them to see the things they’re not able to see,” says Charles. “When I see a business start to turn things around and become more profitable, it’s a great feeling to know I had some small part in that.”

For more information on Desert Leadership, visit www.desertleadership.com