CUTV News Radio spotlights Joss Rowlands of It’s All About Connecting

Calgary, Alberta – As creative people, we often start a business because we enjoy our craft, but the business side can be much more difficult, more left brained. Long hours trying to master the numbers, or make sense of ‘foreign’ concepts, can slowly drain the passion from your business.

Joss Rowlands is the co-founder of It’s All About Connecting, a coaching practice dedicated to helping creative individuals build successful businesses. It’s All About Connecting melds creativity and pragmatism, ideas and finances, into a business development program custom designed to help you build a business that sustains your life. If you’re entrepreneurial, you have a creative idea and you’re serious about it, you are the kind of person that It’s All About Connecting wants to help.

“Everyone we speak to is naturally creative,” says Rowlands. “You don’t go to a coach unless you need a new perspective. We give our clients complete permission to be who they are because that’s when they are strongest.”

From a neuroscience perspective, the right brain governs emotional response and idea generation; the left side of the brain governs logic and quantification. According to Rowlands, creative people typically don’t enjoy the structure of the traditional industrial environment.

“We help individuals who are more right-brained deal with what needs to be done on the left side,” says Rowlands. "You hear horror stories. They tell you it’s not fun having your own business. It’s just hard work. So what is it about the business that you really love?"

For more information on It’s All About Connecting, visit http://www.itsallaboutconnecting.ca