CUTV News Radio spotlights Ida Shessel International

Markham, Ontario – So you’ve been asked to give a short talk or workshop. But once you’ve got your audience in the room, what do you do with them? How do you create an engaging, dynamic environment where you’re not just spraying the group with information and praying that it sticks?

That’s how most talks, seminars and workshops are run. Ida Shessel knew there had to be a better way, a way to generate excitement and learning in the room. As the founder of Ida Shessel International and Rock the Room programs, Ida teaches experts and coaches how to engage, encourage and empower their audiences.

“People don’t need you if all you’re providing them with is information,” says Ida. “They can get that in a lot of other places. They need your guidance, feedback, coaching and suggestions. They need you to help them learn. They want to know, ‘How is this relevant to me and how do I apply it?’”

Ida’s clients are typically coaches and experts who are interested in making a greater impact on more people.

“I’m teaching them how to create and lead an effective talk or workshop that gets people participating, learning, remembering, and implementing,” says Ida. “Instead of trying to prove that you’re knowledgeable, engage your audience with activities, questions and exercises.

Ida offers her clients a roadmap based on how adults learn best and they can watch her model this approach from the very beginning.

“My clients can expect me to practice what I preach,” says Ida. “Any workshop I host is going to be interactive and I’m going to be engaging people right from the start.”

For more information on Rock the Room programs and Ida Shessel International, visit http://idashessel.com/