CUTV News spotlights Lisa Rothstein of Creativity to Cash International

LaMesa, CA – How do your ideas, passions, professional and life experience and creative talents combine with what people want and need in the marketplace?

Lisa Rothstein is the founder of Creativity to Cash International where she helps small business owners and sole entrepreneurs turn their creativity, content and copy into cash. As a marketing strategist for creative entrepreneurs and businesses worldwide, Lisa offers Madison-Avenue-to-Main-Street strategies to more effectively market your business in today's crowded, complex and ever-changing world of cutting-edge technology, social media and ultra-customization.

“It’s one thing to sell underwear and contact lenses and computers and it’s another thing to go out and hang out your own shingle and market yourself,” says Lisa. “I help my clients turn their passion into content they can sell with systems that help them reach more people, make more money and have more freedom in their lives.”

If you aren’t already in your own business Lisa can help you figure out what your specialty is to develop a book or a training product, content you can sell and content that sells you. If you’re already in a business, how can you package your knowledge and expertise into products that will allow you to develop another stream of income?

“The most important thing in terms of marketing is figuring out the angle that makes you different,” says Lisa. “That you’re creating a product in the first place and sharing your content online already begins to distinguish you. So how can we better position you in a crowded market and create a message that resonates? How can we talk about you in a way that makes you distinct?"