Part 2: Close-Up Talk Radio spotlights the Innovation and Creativity Institute

Highlands, NC – The most important job any leader has is to foster a culture of creativity and innovation within the organization. Most corporate team leaders and entrepreneurs think that championing idea generation and brainstorming is all there is to developing an environment conducive to innovation.

That is only the beginning.

Susie deVille is the founder and CEO of the Innovation and Creativity Institute, a consulting practice dedicated to teaching corporate executives and entrepreneurs how to promote cultures of innovation that spark creativity and consistently create value.

“Most business owners are trying to reverse engineer innovation and creativity while struggling with how to lead their teams as well as their own lives,” says Susie. “You can’t begin to understand innovation and creativity until you bring in the idea of leadership of self and leadership of others.”

As an expert in entrepreneurship and anthropology, Susie has nine years of consulting experience helping clients develop innovative products, services and business models. In her seminars and workshops, people learn to lead in a way that generates creativity from everyone on their teams – including themselves.

The author of the forthcoming book Innovation is Free, Susie says the key to meaningful innovation is to take a playful approach that looks at problems with fresh eyes

“If you show me a playful organization, where failure considered an absolutely necessary part of the process, I’ll show you a creative and innovative organization," says Susie. "Creativity is within the grasp of every person, and it’s not so difficult for people to reconnect to it once they are shown how to do so.”