Part 2: Close-Up Talk Radio spotlights Michael Busch of Rx Social Media

Pinehurst, NC – For the country’s independent pharmacies, reaching the next generation of patients has proven especially challenging. In fact, it’s possible the next generation of patients isn’t aware independent pharmacies even exist. They know Walgreens, CVS and Rite-Aid.

According to Michael Busch, the bestway to reach the next generation is digitally. Busch is the founder of Rx Social Media, a digital marketing firm specializing in turnkey social media management for independent retail pharmacies and small chains.

“In today’s business environment, digital marketing through social media such as Facebook and Twitter is the only way to communicate directly with consumers,” says Busch.

According to Busch, social media is most effective when it’s localized, which benefits a local independent pharmacy far more than a chain drug store. Rx Social Media enhances the relationship between the patient and his or her pharmacist by crafting a blend of social conversation, current and important healthcare news, promotions, contests, and access to daily manufacturer’s special savings. The company’s Facebook site, Facebook.com/mylocalpharmacy attracted over 80,000 fans with its posts.

“Engaging patients in this way enables an independent pharmacy to maintain its customers, increase sales among existing patients and attract new patients,” says Busch.

Busch is also the author of “BE THE BOSS…How to Start a New Business; How to Buy an Existing Business; How to Purchase a Franchise.

“I wrote the book to provide a tutorial for someone who has never been in business for themselves,” says Busch. “Be the Boss enables the reader to share in my experiences. If I had a book like this when I started my first business, I would have saved a lot mistakes.”