Part 2: Close-Up Talk Radio w/ sports coach Dale Trenholm

Campbell, BC – As fans and spectators we’re captivated by the narrative of sports: the drama and tension that accompanies the outcome of each pitch, each possession; the pressure on the player to deliver in the moment of truth.

But what separates the professional athlete from the elite superstar, the champion from the runner-up? For personal sports coach Dale Trenholm, it’s all mind over matter.

“I’ve always been searching: what makes a successful athlete?” says Trenholm. “I’m 50 now but I think I’ve finally got a good grasp on it. The successful athlete is the average person with laser focus.”

Trenholm has dedicated his career to working with athletes to improve their mental approach and reach their goals for performance.

“I want to help athletes become the best they can be and grow as a person in sport and life,” says Trenholm.

According to Trenholm, the modern athlete spends too much time on physical conditioning and not enough time on mental preparation. Though the physical demands required at each level vary from sport to sport, the mental preparation and focus necessary to succeed is always the same.

"Being in the moment is a lightning fast way to think," says Trenholm.“ When there’s total focus, there’s no pressure."

Still, says Trenholm, there’s one other crucial component to the successful athlete: the will to win. From this concept, Trenholm has developed his W.I.N. Program, which asks, “Are you willing to do what is necessary to reach your highest potential with your sport?”

“What made Michael Jordan so inspiring was his competitive fire,” says Trenholm. “He wanted to be in those pressure situations and he was never afraid to miss. It’s a lesson that can be applied to any challenge we face.”