Navigating Entrepreneurship Blind: Jorge Bassante’s Empowering Story

In this episode Marco Salinas talks with Jorge Bassante, the CEO and founder of Horizon Air, a thriving HVAC company based in Houston, Texas.

Jorge Bassante is a 100% legally blind entrepreneur who has overcome incredible odds to build a multi-million dollar home services business. Despite his visual impairment, Jorge has embraced assistive technology and a positive mindset to lead his team and delight customers.

During the interview, Jorge discusses how he got started in the HVAC industry, the strategies he uses to run his business effectively, and the importance of investing in and empowering his employees. He also shares valuable advice for aspiring home service entrepreneurs, emphasizing the need to be prepared for the challenges of entrepreneurship and the value of continuous learning.

This episode is a must-listen for anyone in the home services industry, especially those who are facing their own unique obstacles. Jorge’s story is a testament to the power of perseverance, adaptability, and a relentless focus on customer satisfaction. Listeners will walk away inspired and equipped with practical tips to help them overcome their own challenges and reach new heights in their home services businesses.

To learn more about Jorge Bassante and Horizon Air, visit his website at www.jorgebassante.com or follow him on Instagram @jorge_bassante. Discover how this visually impaired entrepreneur is redefining what’s possible in the HVAC industry.

About Jorge Bassante

Jorge is an Ecuadorian immigrant who moved to the United States at the tender age of 11. His journey was marked by remarkable academic success, culminating in graduating at the top of his class. This budding intellectual then went on to share his knowledge with others as a teacher.
Yearning for his roots, Jorge decided to return to Ecuador, where he took a position in the pivotal oil sector. However, he quickly found that his ambitions surpassed the limitations of hi