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Rudy Shur has been publishing traditional and alternative health books for almost 45 years. He began his publishing career working for Charles E. Merrill Publishing Company and later William C. Brown Publishing Company. In 1976, he co-founded Avery Publishing Group, where he was responsible for the acquisition of over 1,000 nonfiction titles, many of which became bestsellers. Mr. Shur has lectured extensively on the topic of nonfiction publishing at numerous universities and colleges throughout the country. Currently, Mr. Shur heads the editorial program of Square One Publishers in Garden City Park, New York.