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Lissa has been a literary publicist for more than 25 years. Since 2003, she has been an Adjunct Professor at Emerson College, teaching graduate and undergraduate courses as part of their Writing, Literature, and Publishing program and creating their Book Publicity course. Lissa launched her own company in 2019, which specializes in publicty for books and authors.
Lissa is the author of The Savvy Author's Guide to Book Publicity and a memoir, The Good Luck Cat: How a Cat Saved a Family and a Family Saved a Cat.